Not to mention the tone-deaf trailer. They tried to market it like a goofball comedy. As if someone heard "Ackroyd" and just assumed, then never course-corrected as the footage came in. "No, but Ackroyd!"
If you *wanted* to tank a movie, this is, step-by-step, the prototype for how to do it.
...
And now I have the score from this scene stuck in my head, and my job suddenly feels so much more urgent.
Oof, I haven’t watched the trailer in a while (might’ve thought to do that for this article, but WHATEVER) — and YIKES. I think the trailer may have actually killed it — and the title has made sure it stays dead.
Not to mention the tone-deaf trailer. They tried to market it like a goofball comedy. As if someone heard "Ackroyd" and just assumed, then never course-corrected as the footage came in. "No, but Ackroyd!"
If you *wanted* to tank a movie, this is, step-by-step, the prototype for how to do it.
...
And now I have the score from this scene stuck in my head, and my job suddenly feels so much more urgent.
Oof, I haven’t watched the trailer in a while (might’ve thought to do that for this article, but WHATEVER) — and YIKES. I think the trailer may have actually killed it — and the title has made sure it stays dead.